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Will Funston

With over 20 years in marketing across creative, strategy, execution, and analytics, Will Funston has worked with top companies like Red Hat, Wells Fargo, and Coca-Cola. He holds an MBA in Green Business from Dominican University and has brought this passion into his work with his consultancy, Green Road Marketing and CSR nonprofit, Future 500. A graduate of the American Film Institute and Reed College, Will now lives in Santa Fe, New Mexico, with his wife, Kitty, their 3 dogs, and 3 horses. He enjoys western dressage, yoga, hiking, writing, and photography.

Expertise
  • Brand Strategy
  • Content Development & Strategy
  • Video Production
  • Sustainability & ESG Marketing
  • Enterprise SaaS
Featured In
  • Fit Small Business
Highlights
  • In partnership with Future 500, helped Coca-Cola promote their water conservation programs in India to global stakeholders
  • Took TelAmerica Media Inc. from $2M to $46M valuation in six years resulting in acquisition by Cross Media Works for $375M in 2008
  • Build, ran, and grew the Red Hat Level Up Cloud Services cross-sell program into a successful sales initiative generating over $4M in pipeline opportunities in only 9 months
  • Established first ever NGO-Corporate partnership between Red Hat and Eden Reforestation Projects (now Eden: Planet & People)
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